Wednesday, April 08, 2009

New Survey Finds Energy, Not Water, Drives Appliance Purchases

Findings dispel myths about eco-awareness between genders.
By: Nigel F. Maynard for Builder on line newsletter from Hanley Wood Publications

March 29, 2009


Appliance giant Whirlpool Corp. recently released survey results concluding that most consumer respondents—84%—consider energy efficiency to be the most important factor in their appliance purchases, beating out water and time savings.
The survey also found that 72% of respondents actively look for the Energy Star label when making their appliance purchasing decisions, the Benton Harbor, Mich.-based company says.