From Kitchen and Bath Design News - Online Industry Update
"Price has now become less important and ease of use more important in driving customer
satisfaction with kitchen appliances, when in previous years price was one of the more important factors contributing to satisfaction. This indicates that appliance brands that have controls and displays that are easy to use are increasingly distinguishing themselves from competitors, according to J.D. Power and Associates’ 2008
satisfaction with kitchen appliances, when in previous years price was one of the more important factors contributing to satisfaction. This indicates that appliance brands that have controls and displays that are easy to use are increasingly distinguishing themselves from competitors, according to J.D. Power and Associates’ 2008
Kitchen Appliances Study released last week. “As kitchen appliance features, controls and displays become more sophisticated, it’s particularly important for manufacturers to ensure that the appliances remain intuitive and simple to use, lest owners become frustrated and dissatisfied with their machines," said Dale Haines, J.D. Power’s senior director, real estate and construction
industries. “The fact that price is becoming less important to consumers may reflect owners’ willingness to purchase a more expensive appliance to obtain greater function and value over the life of their machines, which can span 10 to 15 years.”
industries. “The fact that price is becoming less important to consumers may reflect owners’ willingness to purchase a more expensive appliance to obtain greater function and value over the life of their machines, which can span 10 to 15 years.”
For the complete article click the link below:
http://www.kitchenbathdesign.com/web/online/Top-Headlines/Ease-of-Use-Most-Satisfying-Factor-for-Customers-Buying-Kitchen-Appliances--Study/53$4962
http://www.kitchenbathdesign.com/web/online/Top-Headlines/Ease-of-Use-Most-Satisfying-Factor-for-Customers-Buying-Kitchen-Appliances--Study/53$4962
Comment form "My Kitchen Lady"
The study was fielded between June and July 2008. I wonder if the results would change if it were redone today!!!!
